Voice of reason more attractive to employers

Getting your pitch perfect could increase your chances of getting the job…


Polishing your CV is time well spent, but getting your pitch perfect could increase your chances of getting the job.

Research found that recruiters who heard candidates voice their job pitch over reading the written words for themselves, rated candidates as more competent, thoughtful and intelligent – even when the words used were exactly the same.

In addition, evaluators who listened to trained actors reading job candidates’ written pitches out loud believed those candidates were more intelligent and wanted to hire them more than the evaluators who read candidates’ written job pitches.

The study, conducted by University of Chicago Booth School of Business Professor Nicholas Epley and Ph.D. candidate Juliana Schroeder found that the addition of video did not influence evaluations beyond hearing the candidate’s voice.

An initial experiment compared evaluators ratings on; both watching and listening to the video recording, listening to the audio only, or reading a transcript of the pitch.

The evaluators who heard the pitch, subsequently, rated the candidate as more intelligent, thoughtful and competent than the evaluators who only read a transcript of the pitch.

The evaluators who watched the video pitch did not rate candidates any differently to those who heard the pitch.

In fact, evaluators who just heard the pitch reported liking the candidate more and felt significantly more inclined to hire that person.

Epley said: ‘In addition to communicating the contents of one’s mind, like specific thoughts and beliefs, a person’s speech conveys their fundamental capacity to think — the capacity for reasoning, thoughtfulness and intellect.’

‘When conveying intelligence, it’s important for one’s voice to be heard – literally.’

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